The Great Crossover by Omar Tyree . . .

Gang, the year is 2010, and the economy is bad, real bad. However, we do have the first man of color as the President of the United States of America, and a strong sister as his first lady. Nevertheless, black culture is in baaaddd shape. And I do mean bad, as bad as an uneducated black man trying to find a job these days.

The main culprit we fight against right now is money. Simply speaking, black people still don’t have any. Or at least not enough of it to create products and services that we could market, produce, and sell within our own community, enough of which to make a living from. You don’t believe me, just ask a black man or woman to invest in a new business. And they’ll ask you, “With what? Microwave popcorn and Ramin noodles?” We can afford plenty of that. But real hard cash these days is tough to find in the hood.

But white America . . . oh, don’t be fooled by the economy. White Americans still have money, and they still find ways to spend it on the things that are most important to them, like; cell phones, computer games, technology gadgets, televisions, movies, sports, groceries, celebrity gossip. You name it, they are still breaking records to spend for it.

So intelligent black people - God bless their survivalist hearts - have recognized as much. And before they allow pure American capitalism to leave them behind in the hood again, intelligent and culturally astute black people have remembered the first and oldest American law of economics . . . cross-over to wealthier, more numerous and generous white Americans in order to make a good living.

Oh yeah! You better believe it! Blacks in professional sports still, and will always, make good money. Mainly because white Americans still and will always spend good money to see super professional athletes do their thing. Black comedians, mainly if white folks can follow their humor, are still able to demand a rock solid 5 figures A NIGHT for a comedy show. Black actors, mainly named Smith, Washington, Murphy, Lawrence and now Foxx, can crossover and make 7 to 8 figured per film. Provided, that role is mixed in with a majority of white actor characters, where a cross-over audience can relate.

And now let’s talk about black music, who have used the word “cross-over” more than anyone. Well . . . do we still even have black music anymore? I can’t tell with all of the so-called “pop” hits that have increasingly moved into the “urban” market these days. The strong and individualized soul of black artists has been transformed into a generic bubble gum flavor that white kids can chew. Even hip hop has softened into a kind of “hip pop” or “pop hop,” if you will.

Why, because white kids still have money to spend and will spend it if they like it. But black kids . . . Well, they’re broke. So they don’t get any music anymore, unless it’s the new urban dance craze song, where they can strut their stuff on YouTube like the old days of popping, locking and break dancing from the 80s. But did anyone really make any money off of that? Unless of course, you got a break dancing or tap-dancing show on Broadway where, ummm, adventurous, thrill-seeking white folks would pay to see these amazingly talented inner-city black kids and Hispanics, who could dance like nobodies business.

So here we are again. No matter how much times have changed, black folks still end up singing, dancing, running, jumping, shooting, swinging, punching, and clowning for Mr. Charlie to make a good living. Otherwise, you’re just another nameless and faceless black person out in the cotton field.

And you better not go against the “pop culture” (meaning more white people) grain unless you name is Jay Z, performing a bold and bad No Autotune song. Then again, No Autotune, and a hood-based song with Young Jeezy, a non-crossover artist, who has recently been left behind, were the only 2 songs on Jay Z lasted Blueprint 3 album that were not “hip hop pop” songs shared with Rihanna, Alicia Keys, Kanye West, Timbaland and several other crossover artists. So even Jay Z knew where to get his latest pay-check from, including a mega millions deal with Live Nation, and international touring company, while marrying Beyonce (no last name needed), the supreme, crossover diva.

But who am I to talk? I used a crossover move myself, by signing with the powerful publishing house of Simon & Schuster some fifteen years ago to get my increased hustle on within the African-American book game. And although my supportive audience was 95% black, it was still the big white bucks of Simon & Schuster that helps me to do it, when black publishers were not interested or financed well enough to back me.

However, the black readership and media outlets who supported us book writers in the past, have now gotten bored with us and moved on up to a bigger, badder, fatter and 20X more visual promotion of Tyler Perry stageplays, television and film. So I now work desperately to crossover into those arenas of film, television and stageplays myself to make a living in 2010. This isn’t 1999 anymore. As Will.I.Am, the crossover front man, producer and performer of the Black Eyed Peas sang on Oprah’s Show after Barack Obama’s election to the presidency, “It’s a new daaaay . . .” And he was very happy to sing so. But is it really a new day . . . ?

Black people have been hit by Americas present economic recession more than anyone, with less jobs, less income, more home foreclosures, and less culture now to uplift them. Outside of Barack, Michelle, Malia, Sasha and Bo sitting pretty in the White House, of course. The Black First Family seem to keep many in our community optimistic that a new day is still right around the corner for us.

Nevertheless, Tyler Perry - God bless his hardworking soul - is one of the very few black men these days who can still earn a good living from black support without crossing-over. That’s why white Hollywood is continually confused about how he is able to win at the box office with his films, which they don’t consider to be . . . good enough, or ummm, universal enough (meaning more white characters and subjects that white people can relate to) to succeed economically.

Of course, Tyler Perry, still gets his film distribution muscle from Lionsgate, a very strong independent white studio, and he has also made excellent friends now with Oprah Winfrey, the crossover queen of the FREE WORLD to help promote his creative products and services to his audience.

And don’t get it twisted here, I’m not hating on any of these guys. On the contrary, I am very happy for them. ALL of them! I’m only stating a 21st Century fact of white and black America in year 2010, that’s all. Despite Barack Obama as president, we are catching a very cold winter right now, just like always. Unless we can, like Obama did, prove that we are worthy enough to somehow show white folks with money that it’s okay for us to make a good living up in the big house. Even for me now.

Unless I can find a way to crossover to bigger, longer, generous and supportive money from a white company again myself, I may no longer be of any good to you guys. As Jay Z rapped uncompromisingly on his first album, Reasonable Doubt, before he crossed over into “pop culture”, “N---a you broke, f--- you gone tell me.” In other words, your opinions and advice only have value when your bank account does as well. And if not, then don’t even speak. So maybe I need to find myself a major radio show deal like Michael Baisden, Tom Joyner, Steve Harvey, Tavis Smiley, and Wendy Williams. But oops . . . wait a minute. Those guys have all been able to crossover too, if not with their audience, then with the radio station conglomerates who control the airwaves, including sister Cathy Hughes’ Comcast-invested company of Radio and TV-1.

There’s just no way around the crossover to live well in America. And I hate to say it, but not even black drug dealers are producing the ingredients of their products locally. It’s still all imported. So if you want to find a way out of the hell that we have recently found ourselves in, once again, then please practice your crossover dribble for forever ready ESPN crowd of overexcited white students, alumni, staff, and parents, who will wildly cheer you on and wear your team colors and jerseys with painted bodies and faces, happy as ever to line up early and all night and pay handsomely for another opportunity to watch you succeed at entertaining them.

Wow! As much as things have changed . . . You get the point. Now go practice. I’m already at the gym.

Omar Tyree, a New York Times best-selling author, a 2001 NAACP Image Award recipient for Outstanding Literature in Fiction, and a 2006 Phillis Wheatley Literary Award winner for Body of Work in Urban Fiction, has been cited in 2009 by the City Council of Philadelphia for his work in Urban Literacy, and has published 19 books with 2 million copies sold worldwide that has generated more than $30 million. With a degree in Print Journalism from Howard University in 1991, Tyree has been recognized as one of the most renown contemporary writers in the African-American community. He is also an informed and passionate speaker on various community-related and intellectual topics. Now entering the world of business seminars, urban children’s books, feature films and songwriting, Tyree is a tireless creator and visionary of few limitations. For more information on his work and titles, please view his web site @ (www.OmarTyree.com).